Insurance print ads
The ads above illustrate how a broad range of executions can result from a single concept. They’re also intended to upsell the client from a branding and direct mail campaign that was already underway.
Why they’re in the morgue:
These never even went in front of the client. Changes in client direction averted portions of the campaign which were already in progress — it was considered poor timing to suggest a change order for additional time-intensive elements.