Modest :: the Michael Morris Portfolio

Hotel Vermillion branding

Role: Designer

This client originated as a financial service through which select investors could fund high-yield community- or state-based endeavors. The brand treatments above emphasized various facets of the client’s mission:

  • Home and real estate investments (image 1 of 3)
  • Community involvement (image 2 of 3)
  • Strength and growth in your own backyard (image 3 of 3)

Why they’re in the morgue:
After the 14th or 15th round of spin while producing their Powerpoint pitch, the client tired of our team constantly highlighting potential legal problems and offering revisions to their difficult-to-understand business model.