Modest :: the Michael Morris Portfolio

NASCA logo development

Role: Designer

NASCA logo development

If you’ve ever flipped to ESPN or ESPN2 hoping for a baseball game and were instead greeted by a cheerleading competition (you watched at least a few minutes — you know you did), then you have a taste of Universal Cheerleading Association. UCA is not only the last word on cheerleading competitions, but is also active in cheer camps and support for schools across the country.

UCA was in need of a logo for a new venture, the National All-Star Cheerleading Association (NASCA), that would take these same services to non-scholastic cheerleading squads. The logo pulls in design elements that are common to school squads (block lettering in a bridge pattern and layered colors), relaying the fact that NASCA’s level of service would be comparable to its scholastic counterpart. However, the big silver metallic star signals a shift from the standard collegiate look. Like a big "KAPOW" graphic from the old Batman® show, the star adds a dynamic shape to the logo while tying in the “All Star” name.